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Large format printing is a popular advertising medium seen on banners, posters, wallpapers, and murals. It’s also known as wide-format or grand printing. Instead of printing onto individual sheets, roll prints are fed incrementally to complete the job.
As the name suggests, the format supports the maximum print roll width. You have the space and freedom of a bigger area that can be displayed in high-traffic or frequented areas of your target market. A wider audience will easily notice your visual or graphic-heavy designs in this format, creating a significant impact that attracts more customers compared to smaller materials.